Campaign
Celebrities
Calls for Action
Partners
Road crashes are the
cause of youth deaths
from 5 to 29 yearsEvery year, the staggering toll of road-related fatalities claims the lives of 1.19 million people, leaving countless others with severe injuries. This pandemic disproportionately affects low- and middle-income countries, bearing over 92% of incidents. Even more disheartening is that our youth, aged between 5 and 29, are most affected by road crashes. It is the main cause of early death. Many of these incidents occur while commuting to and from school.
In response to this urgent global issue, the United Nations Secretary-General's Special Envoy for Road Safety, in collaboration with JCDecaux, with the support of Saatchi & Saatchi, launched a worldwide campaign under the motto "Make a Safety Statement". Over the next two years, from 2023 to 2025, this initiative will unfold across 80 countries and 1000 cities on billboards, bus shelters, and bike-share programs, with a strong presence on social media. "Make a Safety Statement" represents a call to action, amplifying the #StreetsForLife global message of the New Decade of Action for Road Safety, aiming to halve the number of road-related victims by 2030.
The campaign aims to promote road safety and create secure, inclusive, and sustainable streets worldwide. Through active involvement in the "Making a Safety Statement" campaign, we can decrease risk factors, especially in urban areas, enabling people to safely walk, live, and enjoy their environment. The initiative aims to enhance the quality of life for individuals and safeguard our planet's and people's well-being.
Fourteen celebrities have joined forces to promote safe driving practices, educate the public on viable solutions, and take a holistic approach to saving lives on the road. Join us to "Make a Safety Statement".
Thanks to the celebrities supporting this cause, the photographers and Saatchi & Saatchi's creation of visuals. The first participating global celebrities include:
By 2030, the worldwide aim
is to achieve a
reduction in road fatalities
#MakeaSafetyStatement is a call under the New Decade of Action for Road Safety, with the goal of halving the number of road victims by 2030.
Simple actions can keep us and our loved ones safe. Wear a seatbelt. Wear a helmet. Drive with caution. Say no to driving under the influence. Avoid driving tired. And never text while driving.
To reduce the risk factors so people can walk, live, and play freely for a world where neighbourhoods and streets are safe, healthy, green, and livable.
The UN Road Safety Fund is the primary way for you to assist countries and communities in creating safe and sustainable mobility.
The success is not only determined by the resources we allocate, but also by the real-world impact we achieve. We have raised over $1 billion in safer transport projects in Tanzania, helped build a real-time data system to identify black spots for better patrolling and road infrastructure changes in Armenia, and supported the development of the first-ever road safety investment case in Zambia, aiming to avert more than 50,000 deaths, prevent more than 130,000 permanent disabilities, and avoid USD 12.8 billion in economic costs over 30 years.
Despite this progress, the journey for safer roads is far from over. There are critical funding gaps, and your investment is essential to continue our vital work. Your contribution will support initiatives like strong road safety laws, promoting responsible driving habits, ensuring safe vehicles, and creating infrastructure that prioritises pedestrians and cyclists. We advocate for improved post-crash care and first aid training to save lives following road accidents.
By joining the UNRSF partnership, you become a champion for a world where safe roads are the norm. Together, we can create a safe future where every journey is safe, no matter the destination.
Solutions exist:
Mr. Jean Todt of France was on 29 April 2015 appointed as Special Envoy for Road Safety by the previous Secretary-General Ban Ki-moon. The Special Envoy’s mandate contributes to addressing road traffic injuries, which take the lives of 1.19 million people annually, as well as safe, efficient, and sustainable transport, contributing to developing economies and reducing poverty, building sustainable cities, addressing human rights, and shaping a more resilient planet. In 2018, the Special Envoy launched the UN Road Safety Fund (UNRSF) together with 14 UN organisations.
Learn more: